Performance Marketing

We focus exclusively on direct response and customer acquisition for our inhouse eCommerce brands.

Meet Our Team

Basis differentiates itself through its company culture. In order to maximize the creative process, we've created a company atmosphere that encourages our team to innovate. Open discussions regarding campaign strategy are held regularly and critical thinking is highly praised. This open-minded way of operating ensures our own expectations are exceeded.

Christopher "El Jefe" Lander


Cori "Gumby" Taylor

Logistics and Data Analyst

Jonathan "The Barber" Roth

Media Buyer Lead

Michael "Meatball" Mariano

Media Buyer Lead

Melissa "Mel Moon" Borrero

Brand Manager

William "Iron Davis" Davis


Nicole "Global Nicole" Glock

Wholesale Manager


Chief Security Officer

Nikki "Boss Lady" Johnson

Brand Development

Romeo "The Rominator" Chuffe


Blake "Malone" Imperl

Conversational Marketing Manager

Atul "Supercritical Professor" Shastry

Customer Experience Manager

Camila "Carlos's Mom" Londono


Josefin "The Sweet Swede" Janer

Brand Manager

Kaleb Loftus

Marketplace Manager

What We Do

Our mission is ambitious but such ambition is necessary to maintain congruence with the innovation of our brands and products. Nothing great ever came from mediocrity and that's why our goal is to disrupt the dental, hair, & skincare industries. We aren't entering the market with the same tired recycled ideas. We dreamt up our brands with purpose and pursued them into execution.

We aren't farming out our marketing, we aren't outsourcing our creative. We don't have clients, we loathe distractions. We are a hands on full stack marketing company. We create, manage, and own everything we touch. We do it all from research & development, manufacturing, design, branding, marketing, media, sales, and customer service, for every brand we create. We won't let anything slow us down, hamstring our agility, or tarnish our customer experience, and the best way to do that is to do it ourselves.


Here is the list of our awesome inhouse brands.

Giving Your Smile The Professional Care It Deserves!

Rejuvenate your skin cells with essential nutrients, antioxidants, Ivy Leaf extract and peptides. Ivy Leaf Skin Care's complete 5 step routine heals, regenerates and protects your skin while you work, sleep or play.

Untangled is a beauty brand dedicated to disrupting the hair extension industry through the offering of ethically sourced remy hair extensions and products that excite our consumers and respect the integrity of hair donors.

The Core is a keto-friendly supplement line that helps our customers reach their optimal health and beauty goals through no BS, straight-forward, easy to incorporate for daily life ingredients in our ketogenic and collagen products.

Let's Chat

Have questions? We're here to help.


Call: 860 573 4XX0

Email: hello@thebasis.io


600 B Street. San Diego CA 92101

What Can We Help You With?

Connect with Basis here for career openings, partnerships inquiries and everything in between.